Digital Ecosystem Strategy
Traditionally, companies have owned and controlled the delivery of their core product and service offerings. Over the last two decades, digital ecosystems are increasingly important to a company's competitiveness. Compared to vertically integrated value chains, ecosystems are better able to foster innovation, scale quickly, and adapt to changing environments. They are particularly important for companies seeking growth opportunities that require extending into new business models or technology competencies.
Partners have moved beyond single-capability roles to contribute across the value chain. Companies are increasingly using partners to extend owned capabilities across product development, marketing, sales, delivery, and customer success and support. We support organizations in defining their digital ecosystem strategy, identifying and engaging partners, and managing results. Effective partners can include a wide range of companies, from technology leaders to startups to digital service providers.
The critical success factor is designing a strong win-win dynamic between partners. This involves clarifying the value propositions to each partner, designing a program accomodates the diversity of objectives and decision making processes among partners, and establishing a flexible yet simple incentive structure to align motivations.
Engagements can be short (within one month) or long (several months) depending on the objectives and scope.
English, German, Chinese
Who is this for?
Seniority: C (e.g., CFO, President), C-1 (e.g., vice president, global head of X), C-2 (e.g., director, regional head of X)
Functions: Strategic (e.g., strategy, M&A, corporate venture), Innovation (e.g., R&D, accelerator, CDO), Growth (e.g., sales, marketing)
- Co-create technical solutions and business models that address real-world needs for customers and internal operations.
- Work with entrepreneurs and digital domain experts to accelerate time from idea to reality.
- Ecosystem partners provide early insight into trends that could impact your business performance.