Technology Trend Mapping
Digital technology has become the primary force of disruption across all sectors. This phenomenon turns up empirically in the fact that the largest equity gainers across most sectors of the global economy are either technology companies or enterprises with a digital-led strategy. However, the majority of large enterprises matured in the Twentieth Century and digital is not part of their DNA. Technology trend mapping is a process for filling knowledge gaps so an organization can evolve deliberately, rather than in desperation after it is disrupted by an unexpected change in the value chain.
When prioritizing areas of focus, companies should rank and prioritize trends based on the probability of whether and how much they will disrupt their business or present new business opportunities. The process of developing a technology trend map involves engaging experts in conversations and studying technology providers in order to understand underlying cost structure dynamics that determine adoption scale, the pace of capability and functionality enhancement, contributors to the technology value chain, and other factors.
Engagements typically range from a few days to a few weeks.
English, German, Chinese
Who is this for?
Seniority: C (e.g., CFO, President), C-1 (e.g., vice president, global head of X), C-2 (e.g., director, regional head of X)
Function: Innovation Function (e.g., R&D, accelerator, CDO)
- Gain early insight into the major trends shaping your business competitiveness in the future by looking outside the boundaries of your market or industry to track change drivers.
- Map technology development and adoption trends to market scenarios in order to improve planning.
- Identify new growth opportunities by applying new digital technology and business model innovations to your existing or adjacent markets.