Digital Transformation Masterclass
Digital transformation is the process of using digital technologies to create new or improved business processes, culture, and customer experiences to meet changing business and market requirements. It is an enterprise-wide journey that transcends individual functions like sales, marketing, and operations. Indeed, one of the main objectives of digital transformation is to connect functional siloes to better support complex processes such as order to cash.
The digital transformation masterclass provides a holistic understanding of the key concepts, methodologies, and tools used during a transformation journey. Focus is placed on the practical objectives of improving competitive positioning and operational performance. You will explore the implications of digital tools, technologies, and business models on the six core components of your business environment: strategy, culture, organization, processes, technology, and external customers and partners. The program provides a comprehensive framework for aligning people, processes, data, and technology.
The masterclass provides a foundation for leaders of data-based business model innovation, product development, and operations transformation. The program also covers the background challenges, such as accomplishing organizational change and guaranteeing data privacy and security. The presentation of both success and failure case studies is used to illustrate specific concepts and implementation practices.
Engagements typically range from one day to a few days.
English, German, Chinese
Who is this for?
Seniority: C-1 (e.g., vice president, global head of X), C-2 (e.g., director, regional head of X), C-3 (e.g., senior manager, manager)
Functions: Business Leadership (e.g. P&L ownership), Growth (e.g., sales, marketing), Operational (e.g., production, maintenance, logistics), Innovation (e.g., R&D, accelerator, CDO), Strategic (e.g., strategy, M&A, corporate venture)
- Develop a common understanding of the objectives, processes, and challenges underlying your digital transformation initiatives.
- Build a toolkit of approaches and project management SaaS to improve the efficiency and effectiveness of specific project types.
- Identifying existing opportunities and map them on a comprehensive digital roadmap to provide a shared vision for the organization.